Veracode Offers Hacker-Resistant Social Sharing Buttons for Your Site
It’s a sign of the times. In the past month, there has been a rash of high-profile attacks on websites, and in some cases, the social networks that connect to them. Because of the popularity of using...
View ArticleThese Colleges Are Training Tomorrow’s Social Media Marketing Pros
Universities have been around in one form or another since the days of Aristotle. Social media? Not so much. So how are modern academic institutions, not typically known for their ability to quickly...
View ArticleIn Their Own Words: What Community Managers Do Every Day
“Community manager” — it’s one of many job titles that didn’t exist a few years ago. Today, businesses of every size are realizing the value of having qualified, capable, and full-time staff acting as...
View Article3 Case Studies On How To Run A Twitter Chat For Your Brand
If you’ve ever used a Twitter hashtag, you may be aware of some of its main benefits: It allows your tweets to be seen by a wider audience than just those who follow you, your tweets become searchable...
View Article4 Ways To Decide If Someone Is Worth Following On Twitter
It’s Twitter Tip Tuesday — every Tuesday we’ll focus on one Twitter tip and show you how to integrate it into your social media strategy. When Twitter first started gaining some attention a few years...
View ArticleWhy General Mills Yogurt Brand Yoplait Sets an Example on Twitter
When you start with a popular consumer food item, especially one like flavored yogurt, it’s that much easier to create a great brand presence on Twitter. We spoke with Alexandra Heide, Community...
View ArticleFrom PR to Police Work: Twitter Has Changed Law Enforcement
Law enforcement has a history of adopting new technologies to help solve crimes. Whether it’s fingerprinting technology or present day DNA analysis, police forces have always been open to trying new...
View ArticleCustomer Support Professionals Share Their Tips on Using Twitter Well
According to a report by information technology research firm Gartner, by 2014 “engaging with customer inquiries via social channels will be as important as phone and email.” Many organizations aren’t...
View ArticleQuestions That Social Media Managers and Their Clients Need to Ask Each Other
For a variety of reasons, some companies choose to outsource their social media management to independent, third-party service providers. But how does an organization ensure that it is appropriately...
View ArticleWhat an Agency Looks for When Hiring Community Managers
Search for the term “Community Manager” on any online job board, and you’ll likely find tens of thousands of positions that need to be filled. But if you’re the one doing the hiring, how can you make...
View ArticleBe Present: How Topspin Media Tackles Customer Support on Twitter
The concept of using social media as a communication channel for your brand has been around for a while. But communication is not a function of listening only, and treating it that will will lead you...
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